Yellow Pages

How to market to engineers

February 7, 2008 Blog

I didn’t study to be an engineer (thanks to a guidance counselor who thought I should be an estate agent), but I’ve been working hand-in-hand with engineers and technical buyers for the past 15 years. The result is that I’ve become one of them. We engineering-types look at marketing from a totally different perspective to [...]

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How to prepare an accurate advertising plan by lunchtime

January 9, 2008 Blog

Well, it’s the start of a new year, and if you haven’t already done so, it’s time to give some serious thought to your advertising budget. Now I’m going to assume you’re not a huge multinational with an unlimited budget, and that you’re going to give the big institutional advertising channels a miss for the [...]

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