Posts tagged as:

Small business

Marketing trick 103: make your customers smile

by Dave on November 17, 2008

in Blog

While being dragged around a shopping centre yesterday I came across this sign in a tiny little flower shop. So simple, yet it stopped me in my tracks and made me smile. Clever marketing for a microbusiness with little or no budget…

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Customer service for everyone

January 22, 2008

My Historic Barn post sparked a heated debate with a client yesterday. I made the point that every person in an organization is responsible for the customer service experience. She disagreed. Here’s my logic, and why I believe I won the argument. Let’s say you have a small business employing 15 people. And, let’s also [...]

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The Historic Barn

January 16, 2008

On Sunday I took the family out to Hartebeespoort Dam for a drive. On the way back we passed by The Historic Barn, one of the many family owned restaurants in the area. It sounded like a rustic place, so we went on in. What followed was 7 great lessons on how not to treat [...]

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