November 17, 2008
Blog
While being dragged around a shopping centre yesterday I came across this sign in a tiny little flower shop. So simple, yet it stopped me in my tracks and made me smile. Clever marketing for a microbusiness with little or no budget…
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January 22, 2008
Blog
My Historic Barn post sparked a heated debate with a client yesterday. I made the point that every person in an organization is responsible for the customer service experience. She disagreed. Here’s my logic, and why I believe I won the argument. Let’s say you have a small business employing 15 people. And, let’s also [...]
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