Search Engine

4 steps to online marketing success

September 10, 2008 Blog

Online marketing doesn’t have to be complicated, and as far as I know there aren’t any rules to say you can’t have fun doing it. Everything your microbusiness needs to be an online success is contained within the next 4 points. Granted, it’s a bit simplified, but the basic idea is bang on. So read [...]

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Does web hosting affect Search Engine Optimisation?

September 2, 2008 Blog

Apparently it does. 6 months ago, when I finally made the decision to return to the UK for good, I started actively targeting UK based website maintenance clients by writing content specifically targeted at google.co.uk. To date the response from Google has been non-existant. If you were to do a Google.com search for ‘UK website [...]

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Over 1100 backlink opportunities for website owners

August 25, 2008 Blog

I keep thinking to myself “there must be a better way of getting a Google #1 ranking than building hundreds of backlinks for ‘website maintenance services’ to thinkdave.com”. But there isn’t a better way. You either add great content and build good links, or you flounder on page 100 of Google’s results. Building links is [...]

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5 Internet marketing tools that will always work

August 11, 2008 Blog

Just when I think I’m starting to get the hang of the latest Internet Marketing fad, another one replaces it. This seems to happen about once a week at the moment. But there are a number of Internet Marketing tools that just keep on working, no matter how the Web evolves. Here are 5 goodies [...]

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Life got in the way again. Sorry

August 9, 2008 Blog

When Robert Burns said ‘The best laid plans of mice and men often go awry’, he must have been thinking about me. I had planned to write 5 new posts on thinkdave.com last week. Instead, life intervened and I didn’t write a thing – but you probably already noticed that. To make amends for my [...]

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Friday website workout: link building in 20 minutes

August 1, 2008 Blog

One of the oldest and simplest ways of building backlinks to your website is to add listings to online directories. Directory submissions are boring and tedious (hence the reason I charge £135 for 500 manual submissions) but they do work. If you can find 20 minutes every Friday to add your website to 10 directories, [...]

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Flash and Google – not quite soulmates yet

July 29, 2008 Blog

If you’ve ever asked any Internet marketer worth his salt about the use of Flash on a website, you’ll know that while it can be used to create visually stunning websites, it’s a complete nightmare from a search engine optimization perspective. So when Google reported that their search tools are starting to support Flash indexing [...]

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My number 1 piece of advice for website owners

July 28, 2008 Blog

If I was asked to give you just one piece of advice to improve the way you market your business online, it would be this: Install Google Analytics for your website, and learn how to use it. I know it doesn’t sound like an earth-shattering revelation, but making this one small change to your site [...]

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Lead generation: getting more people to find my website

June 25, 2008 Blog

In the previous installment of my small business guide to online lead generation, I spent some time establishing who my market is and how much money I’m willing to spend generating qualified sales leads. If you haven’t read the article yet, you can find it here. You may also want to read my introduction to [...]

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4 quick website improvement ideas

June 12, 2008 Blog

If you’re looking for a few simple ideas to help you improve customer experience when people visit your website, try these on for size. 1. Add a sitemap to your website. It doesn’t really matter how many pages your website has. Unless your navigation structure is perfect, someone is going to get lost when exploring [...]

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