microbusiness

SEO School is going cheap

January 30, 2009 Blog

In case you hadn’t heard, Naomi Dunford is selling her ebook, SEO School – and a bunch of other stuff – at discounted rates until February 5th. I’m a big fan of Naomi’s work, probably because we have so much in common. For example, she’s a successful small business marketing consultant who recently moved to [...]

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3 Website housekeeping tips for the New Year

January 7, 2009 Blog

Here are 3 quick tips for all you microbusiness website owners to keep your site looking updated as we kick off 2009: Copyright notice. If your site has a © 2008 mark on it, now is the time to update it to 2009. It may seem mundane but people notice these things. Latest News. If [...]

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I am website. Hear me roar!

December 10, 2008 Blog

If you’ve been paying attention you’ll have seen Monday’s post about planning your micro business website around your customers’ needs. Today I’m suggesting you reel those customers in and decide exactly what your website will and won’t do for them. You aren’t Amazon.com and you most likely have little or no budget for your website, [...]

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Me me me! What's in it for me?

December 8, 2008 Blog

This is the fourth article in my series about Website planning. If you’ve missed the previous articles you may want to catch up before reading on. Today we’re continuing on our quest to find out more about the target market for our microbusiness website, and we’re going to figure out what your visitors want, and [...]

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The Internet is no place for an identity crisis

December 1, 2008 Blog

In his book Purple Cow: Transform Your Business by Being Remarkable, and in just about everything he’s ever written, marketing god Seth Godin emphasizes being remarkable as the only way to really grow a business in the Internet age. For us mere mortals, being remarkable is also known as having a Unique Selling Proposition (USP), [...]

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Book meme

November 21, 2008 Blog

“It’s very hard to correlate any particular action with a particular increase or decrease in search engine rank. Often when a rank drops, it’s because of something that Google has done, not anything you’ve done.” – Search Engine Optimization for Dummies, 3rd Edition by Peter Kent. Book meme: Grab the nearest book. Open it to [...]

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Marketing trick 103: make your customers smile

November 17, 2008 Blog

While being dragged around a shopping centre yesterday I came across this sign in a tiny little flower shop. So simple, yet it stopped me in my tracks and made me smile. Clever marketing for a microbusiness with little or no budget…

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10 cheap ways to promote your website offline

August 19, 2008 Blog

You may have noticed that Web designers/managers/marketers spend a lot of time encouraging you to buy services to help you promote your website online. We often seem to neglect the need for micro business owners to promote their websites offline as well. Remembering that many of your potential customers still use traditional media to find [...]

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How Google can save your micro business over £400

August 13, 2008 Blog

Google has always been very good at giving things away to ensure the entrenchment of their brand across the Internet. While some people tend to wax lyrical about how you should boycott Google’s attempts to take over the world, I disagree. As of this writing, there are 5 excellent (FREE) services offered by Google that [...]

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Micro businesses need to embrace Internet marketing

July 31, 2008 Blog

Do you know how long it takes to present an amazing new product/service/concept to the market? Around 2 seconds. That’s the time between clicking the Publish button on your blog and the world’s blog search engines receiving your information. The Web allows us to reach our markets faster and cheaper than ever before. The Web [...]

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