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microbusiness

SEO School is going cheap

by Dave on January 30, 2009

in Blog

SEO School is going cheapIn case you hadn’t heard, Naomi Dunford is selling her ebook, SEO School – and a bunch of other stuff – at discounted rates until February 5th.

I’m a big fan of Naomi’s work, probably because we have so much in common. For example, she’s a successful small business marketing consultant who recently moved to England. Likewise, I’m a successful small business marketing consultant. I recently moved to England. See, it’s uncanny how similar we are.

Anyway, on to the book. SEO School is good. Actually it’s very good. I know this because I bought it – on sale for $19 because I’m too cheap to pay the full $39.

Unlike the other 3 Search Engine Optimization books I have on my bookshelf, I bought this one because I knew it would be short, brutally honest and funny. Oh, and it also explains SEO (another plus, but not essential for an SEO book).

Here’s what you get with SEO School:

  • 53 digital pages.
  • A very clear explanation of what search engines want to see.
  • How to figure out what keywords to rank for.
  • How to get to the top of Google.
  • How blogging helps your SEO campaign.
  • Why analyzing your online competition, while more boring than an Enya concert, is necessary to figure out how to “screw the other guy”.
  • A picture of a ninja.

In short, if you’re a microbusiness owner and you’re trying to market your business online, SEO School is a pretty damn useful book to own.

And no, I’m not getting an affiliate kickback for this review. Nor am I trying to butter Naomi up so she’ll link back to me and a bunch of small business owners will come beating down my door wanting to hire me for my WordPress skills.

I simply thought you’d like to know that among the 10 or so billion ebooks out there claiming to show you how Search Engine Optimization works, this one actually does.

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3 Website housekeeping tips for the New Year

January 7, 2009

Here are 3 quick tips for all you microbusiness website owners to keep your site looking updated as we kick off 2009: Copyright notice. If your site has a © 2008 mark on it, now is the time to update it to 2009. It may seem mundane but people notice these things. Latest News. If [...]

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I am website. Hear me roar!

December 10, 2008

If you’ve been paying attention you’ll have seen Monday’s post about planning your micro business website around your customers’ needs. Today I’m suggesting you reel those customers in and decide exactly what your website will and won’t do for them. You aren’t Amazon.com and you most likely have little or no budget for your website, [...]

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Me me me! What's in it for me?

December 8, 2008

This is the fourth article in my series about Website planning. If you’ve missed the previous articles you may want to catch up before reading on. Today we’re continuing on our quest to find out more about the target market for our microbusiness website, and we’re going to figure out what your visitors want, and [...]

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The Internet is no place for an identity crisis

December 1, 2008

In his book Purple Cow: Transform Your Business by Being Remarkable, and in just about everything he’s ever written, marketing god Seth Godin emphasizes being remarkable as the only way to really grow a business in the Internet age. For us mere mortals, being remarkable is also known as having a Unique Selling Proposition (USP), [...]

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