November 17, 2008
Blog
While being dragged around a shopping centre yesterday I came across this sign in a tiny little flower shop. So simple, yet it stopped me in my tracks and made me smile. Clever marketing for a microbusiness with little or no budget…
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February 7, 2008
Blog
I didn’t study to be an engineer (thanks to a guidance counselor who thought I should be an estate agent), but I’ve been working hand-in-hand with engineers and technical buyers for the past 15 years. The result is that I’ve become one of them. We engineering-types look at marketing from a totally different perspective to [...]
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