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You may think that Bing, Microsoft’s new search engine, is a complete waste of time given Google’s 90%+ market share. But Bing is different. Unlike Google or Yahoo, it aggregates content. Ian Lurie, who writes about SEO/online marketing at Conversation Marketing, puts it this way:

Microsoft’s Bing is the latest example of search engines as aggregators, rather than indexes. Go to Bing.com, search for ‘LA Lakers’, and you get a list of results. Roll over a search result, though, and you get a detailed look at the content on the listed site.

What this means is that you’re giving the person searching for results yet another reason NOT to click through to your blog/website. Why? Well now they can read the meta description the search engine serves up for your site AND an excerpt of the first 300+ characters of content on your page.

For a blog that displays latest posts on the home page, this may not be ideal (because people may not hire you based on your latest ‘I hate clients’ blog post).

This is the problem I’ve been having with Bing (displaying the wrong content, not hating my clients), so I decided to tweak my WordPress theme, Thesis.

Here’s what I want to have displayed at the top of my home page for prospective clients, blog readers and search engines to see:

Pretty simple, right? Yes, very. Thesis uses hooks to inject code into the theme, so you have to write a custom function to make anything happen. Here’s a walkthrough to help you out: [click to continue…]