google

My number 1 piece of advice for website owners

July 28, 2008 Blog

If I was asked to give you just one piece of advice to improve the way you market your business online, it would be this: Install Google Analytics for your website, and learn how to use it. I know it doesn’t sound like an earth-shattering revelation, but making this one small change to your site [...]

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Website re-design for CWC

July 18, 2008 Blog

I’ve been a long-term employee of Consolidated Water Conditioning. When I told my boss that I am leaving in December to return to the UK, I was asked to re-design the CWC website, to make it easy for my replacement to manage. I decided on a clean design, and opted to keep the site static, [...]

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Website design for Insitu Curtain Cleaning

July 14, 2008 Blog

A couple of months ago, I was asked to design a new logo for Insitu Curtain Cleaning by my very picky younger sister. She was really happy with the result, so she commissioned me (ok, I did it for free) to build her a one-page direct response website for the new business. The site works [...]

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Where to find free images online

July 4, 2008 Blog

I’ve had a couple of people asking where I find the images I use as headers for most of my blog posts, so I thought I’d blast off a quick Friday post to explain. I generally use the following resources for free and royalty-free images: Stock.xchng – free and royalty free photos. Flickr – using [...]

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Lead generation: getting more people to find my website

June 25, 2008 Blog

In the previous installment of my small business guide to online lead generation, I spent some time establishing who my market is and how much money I’m willing to spend generating qualified sales leads. If you haven’t read the article yet, you can find it here. You may also want to read my introduction to [...]

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Online lead generation goals and targets

June 3, 2008 Blog

Photo by dwz So I’ve given myself the task of finding 20 new clients using online lead generation (If you haven’t yet read my introduction to small business lead generation, I’d suggest you do so before going any further). But before I jump headfirst into my campaign, I need to answer 4 important questions: Who [...]

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As of today, I do-follow

May 22, 2008 Blog

Photo by foshie I’ve decided to change my comment links from no-follow to do-follow. If you don’t know what this means, I can sum it up like this: Most often, when you leave a comment on a blog, that’s it. Even though your comment has a link to your website, Google won’t recognize that link, [...]

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10 ways to improve your search engine rankings

May 8, 2008 Blog

Photo by visulogik If you’re tasked with improving your company website’s faltering search engine performance, you can do hundreds of things to make a difference. Here are 10 ideas to get you started. Content is king. As I’ve mentioned before, this is a cliche, cut it’s important. Don’t mess around with website content. Write each [...]

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Do you have the guts to interact with clients online?

April 15, 2008 Blog

Imagine a world where clients tell you exactly what they’re thinking. In this world, your clients don’t hold back. They give you hell when you let them down. And they praise you (sometimes) when you do things right. If you’re at all interested in building a great company, this should sound like a great idea? [...]

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3 tools to help you identify your competitors online

January 26, 2008 Blog

In case you didn’t know, there are probably hundreds of companies out there doing pretty much the same thing you do. So if you‘re serious about making the most of your online marketing campaign, you‘d be wise to devote some time to identifying who your online competitors are. This competitive intelligence can give you the [...]

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