Yes. There’s no argument. If you have customers, prospects or competitors, a good CRM solution can help you manage them and make more money. Without it, you’re just guessing.
Know what you want to achieve
It’s all well and fine deciding you need to keep track of people, but you’re destined for failure if you don’t write down exactly what you need your CRM software to do.
As an example, I use my CRM software to help me to track the following:
3 weeks ago I phoned a roofing contractor to get someone to take a look at my leaking roof. They got back to me yesterday.
Last Monday I sent The Institute Of Marketing Management an email asking for information on a course I’m planning to take. I’m still waiting for a reply.
This morning, a prospect phoned to remind me that I haven’t sent him information I promised a week ago. Damn. Even though it’s an uncommon mistake for me to make, it shows that to that specific prospect, my customer service no better than any of the companies I like to complain about.
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In case you didn’t know, there are probably hundreds of companies out there doing pretty much the same thing you do. So if you‘re serious about making the most of your online marketing campaign, you‘d be wise to devote some time to identifying who your online competitors are. This competitive intelligence can give you the […]
My Historic Barn post sparked a heated debate with a client yesterday. I made the point that every person in an organization is responsible for the customer service experience. She disagreed. Here’s my logic, and why I believe I won the argument. Let’s say you have a small business employing 15 people. And, let’s also […]
Yesterday, while wandering through our manufacturing area I stumbled on a product to add to our line. A few informal discussions with colleagues and a handful of A-list clients confirmed that the idea was great and they’d be happy to buy-in provided the price is right. The weird thing is that the company has been […]
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Well, it’s the start of a new year, and if you haven’t already done so, it’s time to give some serious thought to your advertising budget. Now I’m going to assume you’re not a huge multinational with an unlimited budget, and that you’re going to give the big institutional advertising channels a miss for the […]
About a hundred years ago, CEO’s would think of advertising as a necessary evil; an expense to be paid with gritted teeth. Surprisingly, a lot of small and big business owners still think of advertising as an expense rather than an investment. I disagree. Done correctly, advertising will give a decent return on investment. If […]