I don’t really punt myself as a website hosting expert, but I have helped out a few of my clients in the past by offering cheap, simple web hosting. Web hosting is a great service for a freelance web designer to offer because it generally costs next-to-nothing to run. Until something breaks. The strange thing […]
After trying to get listed on CSSmania for about 6 months, and I’ve finally made it! If you’re visiting from CSSmania, enjoy your 2 seconds on my site. If don’t know what CSSmania is, it’s a showcase of websites built using (almost in my case) valid XHTML/CSS. Some of the world’s best designs are featured […]
The WordPress.com free blogging platform is a great tool for people wanting to start a personal blog, but for someone serious about making money onlineÃ‚Â the WordPress.com offering isn’t going to work. The developers of WordPressÃ‚Â made a decision (and a good decision it was) that people running WordPress.com blogs would not be able to […]
There’s a recession on it’s way and I’ve decided not to take part. I have enough problems in my life without having to worry about the economy. So I’m recession-proofing my website, which is something you should try too. I suggest the following anti-recession website marketing strategies:
1. Increase spending
If you’re like a lot of small business owners, tough economic times are an excuse to cut marketing budgets to the bone. Don’t be tempted to do this. Recently I increased my Google Adwords budget by 100% to make sure I generate more than enough sales leads going forward.
I would consider spending budget on:
Not that I deserve to be grouped in the same league as Pareto or Chris Anderson, but I’ve developed a new Ã¢â‚¬Ëœrule of thumb’ to help microbusinesses grow online, called the 3/30 rule of search engine marketing, which states:
In a market with less than 30000 competitors and approximately 3000 customers, there is potential for a Google number 1 ranking.
Let me explain. Suppose you sell cashmere scarves on your website, as one of my new clients does. A quick search on Google tells me that if my you also sell a Ã¢â‚¬Ëœplaid cashmere scarf’ you will be competing against just 4930 companies for a Google number 1 ranking. And if your website is optimized efficiently, you can expect a large chunk of the 3600 people who search for and want to buy a Ã¢â‚¬Ëœplaid cashmere scarf’ each month to at least visit your website. That’s not bad for just one product.
Now imagine you could optimize each page of your website for a specific long-tail, or niche keyword like Ã¢â‚¬Ëœcashmere sweater v-neck’ (6600 searches a month with only 2650 competitors) or Ã¢â‚¬Ëœblack cashmere sweater’ (3600 searches a month with 21100 competitors). With 20 different product pages on your website all optimized effectively and ranking in Google’s top 3 results, you could expect to receive around 48000 visitors to your site each month.Ã‚Â Impressive!
How to research 3/30 niche markets
As with so many things in life, Google makes it easy to research 3/30 opportunities for niche markets.
It’s been a while since I checked my Google PageRank and my Alexa traffic rankings, so I decided to have a little peek this morning. My findings weren’t particularly interesting, but they did get me thinking about the state of my business. First of all, what did Google and Alexa think? It seems that Google […]
At any given moment I have a pretty long list of website repairs needed on my own site. There’s always something to do, and I’m lucky (a) because my site is built on WordPress, which is a very easy to manage website platform, (b) because I know how to make changes to my website myself […]
Following on from yesterday’s Local search engine marketing article, I thought you might be interested in reading a bit more on the topic, so I’ve compiled a couple of links for you: Matt McGee’s Hyperlocal Blogging blog. Matt has put together a very detailed series of posts about hyperlocal blogging and his personal experiences. I […]
While you’re fighting against 10 million competing websites for a number 1 Google ranking for ‘Aquatic supplies’, 300 people in the South of England are searching for ‘pet shop in Ashford’. Of course those 300 people aren’t going to find your business because you’ve probably ignored the power of local search engine marketing. And to […]
This rather short post isn’t directly related to website management, but it might just get you thinking about the opportunities your online business is missing out on. In the past 6 months I’ve used my website to: Build a client base. 6 months ago I started from scratch with a new direction and a new […]