How well do you handle sales leads?
3 weeks ago I phoned a roofing contractor to get someone to take a look at my leaking roof. They got back to me yesterday.
Last Monday I sent The Institute Of Marketing Management an email asking for information on a course I’m planning to take. I’m still waiting for a reply.
This morning, a prospect phoned to remind me that I haven’t sent him information I promised a week ago. Damn. Even though it’s an uncommon mistake for me to make, it shows that to that specific prospect, my customer service no better than any of the companies I like to complain about.
If it doesn’t bother you that you don’t respond to sales leads quickly and efficiently, it should. I hate the fact that my prospect is already having doubts about my ability to deliver. Do you have a collaborative system in place to ensure every lead and customer request is dealt with immediately? If it works, please share.
Leave a Reply