Do you know how long it takes to present an amazing new product/service/concept to the market? Around 2 seconds. That’s the time between clicking the Publish button on your blog and the world’s blog search engines receiving your information.
The Web allows us to reach our markets faster and cheaper than ever before. The Web lets us compete head-to-head with larger competitors. And it doesn’t discriminate. So why do most micro businesses fail to use even 1% of the Internet marketing tools available to them. It all comes down to knowledge and understanding.
Ask yourself these questions:
- When did you last re-design your website? If it was more than 2 years ago, you’re probably in trouble.
- When did you last update your website content? Have you ever read your website content?
- Do you have a blog? More importantly, do you know how a blog could help your micro business grow?
- Do you use pay-per-click advertising campaigns to get your niche market to buy from you?
- Do you use free open source software to run your Website? Do you understand how your website works?
As a micro business owner, you have an amazing tool at your disposal. The opportunity to use the Internet to help you grow your micro business is staring you in the face.
So, are you siezing the opportunity or letting it pass you by because you don’t understand HTML?