Following on from yesterday’s Local search engine marketing article, I thought you might be interested in reading a bit more on the topic, so I’ve compiled a couple of links for you:
Matt McGee’s Hyperlocal Blogging blog. Matt has put together a very detailed series of posts about hyperlocal blogging and his personal experiences. I can’t begin to tell you how envious I am that he’s managed to launch an entire blog about this fascinating topic.
Matt also points out these blog posts that have cropped up lately:
John Batelle’s case study on the Open Forum blog about the perils of not getting to grips with local search engine marketing. This makes for a really good read and applies to your business, whatever business you’re in.
If you feel like getting a little more involved in the nuts and bolts behind local search marketing, Dev Basu’s article about building landing pages that are optimized for local search is a good place to start.
I suspect that this topic is going to become more and more important in the coming months. So get reading before you miss out.