SRS provides major South African retailers with merchandising services. They asked me to design their corporate website to show off their work, and act as an online prospectus for clients and prospects.
I’m doing a lot of website management on the SRS website. The client really wants to make their site a vital resource for their clients and staff, and they’re working hard to add valuable content on a weekly basis.
I’ve been a long-term employee of Consolidated Water Conditioning. When I told my boss that I am leaving in December to return to the UK, I was asked to re-design the CWC website, to make it easy for my replacement to manage.
I decided on a clean design, and opted to keep the site static, as the content is unlikely to change any time soon. The site is built for direct response, so I re-wrote all the content, and linked the major landing pages to our Google Adwords campaign.
The CWC website redesign launched a couple of months ago, but I’ve been holding off mentioning it until I could see some statistics. In the past 2 months, traffic has increased by 47%, and we’ve increased the number of qualified email sales leads generated by 12% in May and then by a massive 67% in June. I’m expecting this to level off by the end of the year to a manageable level.
I haven’t been tracking the number of visitors who decide to phone the company instead of sending an email, but judging by the increase in activity by our internal sales department, there is a marked increase. I think that’s a pretty good going-away gift for Consolidated Water Conditioning.
A couple of months ago, I was asked to design a new logo for Insitu Curtain Cleaning by my very picky younger sister. She was really happy with the result, so she commissioned me (ok, I did it for free) to build her a one-page direct response website for the new business.
The site works as a landing page, to convert Google Adwords clicks to phone/email enquiries.
Welcome to thinkdave.com, owned and managed by Dave Wilkinson.
I have been building and managing small business websites since 2003. I have an academic marketing background and 9 years experience as a business-to-business marketing manager.
I am a self taught web designer with a passion for helping small business owners grow their businesses online. Read more…
© Copyright 2008 Dave Wilkinson. All rights reserved.
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