Website re-design for CWC
I’ve been a long-term employee of Consolidated Water Conditioning. When I told my boss that I am leaving in December to return to the UK, I was asked to re-design the CWC website, to make it easy for my replacement to manage.
I decided on a clean design, and opted to keep the site static, as the content is unlikely to change any time soon. The site is built for direct response, so I re-wrote all the content, and linked the major landing pages to our Google Adwords campaign.
The CWC website redesign launched a couple of months ago, but I’ve been holding off mentioning it until I could see some statistics. In the past 2 months, traffic has increased by 47%, and we’ve increased the number of qualified email sales leads generated by 12% in May and then by a massive 67% in June. I’m expecting this to level off by the end of the year to a manageable level.
I haven’t been tracking the number of visitors who decide to phone the company instead of sending an email, but judging by the increase in activity by our internal sales department, there is a marked increase. I think that’s a pretty good going-away gift for Consolidated Water Conditioning.
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