Marketing trick 103: make your customers smile

While being dragged around a shopping centre yesterday I came across this sign in a tiny little flower shop. So simple, yet it stopped me in my tracks and made me smile. Clever marketing…

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5 Comments For This Post
  1. Carla (November 17th, 2008 at 7:38 am)

    Awww, that is pretty clever. I wonder how I can translate something like that to web marketing. :)

  2. Dave (November 17th, 2008 at 4:03 pm)

    @Carla the sign isn’t really important. It’s the attitude that matters. Before a customer has even considered buying flowers, they’re being impressed. That counts for a lot.

    Online it would convert pretty easily. Make your blog visitors feel at home. Don’t pepper them with advertising. Make them smile. Even better, make them laugh. And most importantly, make your blog remarkable enough for them to tell their friends.

  3. Carla (November 17th, 2008 at 7:01 pm)

    Hi Dave,

    Thanks for the advice! I am pretty new to blogging and I am learning something new everyday. I just remolded my blog and website to make it more inviting…it was pretty cold before.

  4. Kim Woodbridge (November 18th, 2008 at 4:13 pm)

    That’s clever. I wonder how many people even notice it though.

  5. Dave (November 18th, 2008 at 4:14 pm)

    I noticed it. In a flower shop. Nuff said

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