Comments on: A small business guide to online lead generation http://www.thinkdave.com/a-small-business-guide-to-online-lead-generation/#utm_source=rss&utm_medium=rss&utm_campaign=a-small-business-guide-to-online-lead-generation Thesis and WordPress theme developer Tue, 31 Jan 2012 21:48:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dave http://www.thinkdave.com/a-small-business-guide-to-online-lead-generation/comment-page-1/#comment-27 Dave Tue, 27 May 2008 17:10:34 +0000 http://www.thinkdave.com/?p=103#comment-27 Hi AJM. There's no doubt that Pay-per-click advertising is a cost effective and measurable way to generate leads. My biggest concern is not using Google's tools to direct people to my sites. To me it's more important to convert those PPC clicks to enquiries. That's the tricky bit. Keep watching. Maybe you could offer some suggestions to help me through this series. Hi AJM. There’s no doubt that Pay-per-click advertising is a cost effective and measurable way to generate leads.

My biggest concern is not using Google’s tools to direct people to my sites. To me it’s more important to convert those PPC clicks to enquiries. That’s the tricky bit.

Keep watching. Maybe you could offer some suggestions to help me through this series.

]]> By: AJM http://www.thinkdave.com/a-small-business-guide-to-online-lead-generation/comment-page-1/#comment-28 AJM Tue, 27 May 2008 14:42:33 +0000 http://www.thinkdave.com/?p=103#comment-28 Hi Dave, Your story sounds very familiar. Here at Max-e-Biz Ltd. we create bespoke campaigns to generate sales leads for our clients from www.getsalesleads.co.uk. I have recently been searching for blogs on the subject that are UK based and I found yours. The points you make are valid and fairly obvious but still seem to elude many comapanies when it comes to finding new sales leads. With the advent of the Internet and in particular Pay Per Click advertising, we now have a simple way to test marketing inititiatives to generate sales leads. The beauty of this is that we can now measure everything. No longer does the "only 50% of my advertising work but I don't know which 50% apply". We can now measure exactly what works, so much so that we can see the early signs of Pay Per Sale rather than Pay Per Lead. Carry on the blog it will be a useful resource to share ideas. Hi Dave,
Your story sounds very familiar. Here at Max-e-Biz Ltd. we create bespoke campaigns to generate sales leads for our clients from http://www.getsalesleads.co.uk. I have recently been searching for blogs on the subject that are UK based and I found yours.

The points you make are valid and fairly obvious but still seem to elude many comapanies when it comes to finding new sales leads. With the advent of the Internet and in particular Pay Per Click advertising, we now have a simple way to test marketing inititiatives to generate sales leads. The beauty of this is that we can now measure everything. No longer does the “only 50% of my advertising work but I don’t know which 50% apply”. We can now measure exactly what works, so much so that we can see the early signs of Pay Per Sale rather than Pay Per Lead.

Carry on the blog it will be a useful resource to share ideas.

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